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Catalog of Products
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CD: 11/29/2006 How to Increase Revenue $1 Million in 1 Year
How to Increase Revenue $1 Million in 1 Year
A Case Study
November 29, 2006
12 p.m. - 2 p.m. Eastern
Web Audio Conference
Chuhak & Tecson, a 55-lawyer Chicago law firm, began an intensive program of business development coaching 20 of its income partners in 2005. A year later, the group had brought in $1 million in new revenue, with one partner DOUBLING his fees billed. The firm spent only $24,000, met its goal and showed an ROI of over 4000%.
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62507
The Lawyer's Field Guide to Effective Business Development
July 19, 2007
12 - 2pm Eastern time
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Jaffe
Best Practices for Writing Proposals, Biographies and Group Descriptions
Jaffe Client Special
July 26, 2007
12:00PM - 2:00PM Eastern Time
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CD: 10/3/06 - Integrating and Maximizing Business Development Training
Business development training requires a significant commitment of time and resources, and a vision of where participants in such a program want to be in their practice. A number of law firms have learned the hard way that simply providing a sales or coaching program does not necessarily guarantee results. Learn what it takes to implement the necessary strategies to get the most from your training efforts.
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CD: Send Me a Proposal - Winning the RFP
Law firms devote tremendous resources toward lead generation, then fall short when investing the time necessary to develop their firm's strategy and winning solution to make leap from prospect to contract.
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CD: Media Training
Press coverage can be a gold mine for attorneys and their firms. It's essential for growing your client base. But what happens when you say the wrong thing? You could end up on the defensive. Make press coverage work for you with our online seminar, Media Training For Partners: How to Use the Press to Get more Business.
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CD: Proposal Centers and Marketing Automation
Telephone and Web-based conference will teach you how to produce better proposals and marketing materials more efficiently. This is a critical need for firms that are growing rapidly and is heightened by continuing corporate efforts to converge their outside counsel.
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CD: Building Your Professional Network
Building Your Professional Network
Take control of your own success and don't let yourself be left unprepared. Success in the legal profession is built on your ability to bring in the work. New business and revenue are your building blocks and you have to be able to market and sell business. These essential networking skills are not learned in school. So how do you acquire them? …
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CD: Attorney Listings, Directories and Surveys
In the legal industry there are numerous lists, directories and surveys in every shape and form. To be considered for the American Lawyer’s A list you need to have participated in at least 4 other surveys – did you know that? Do you know when Chamber’s begins collecting information and formulating their lists? How do you manage all the information? What should be included? What happens behind the scenes after you have sent your information in? Who should the law firm include and why?
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CD: PR and Marketing on the National and Global Level
PR and Marketing on the National and Global Level
Directories, Journalists and Campaigns
With over 100 US law firms with operations in London, and many of the AmLaw 100 have offices dotting the globe, there will be no slow down of law firms that continue to follow clients into national and global markets. This creates a fiercely competitive market for local firms against national and global law firms that are well-resourced and make substantial investments in their…
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CD: Lawyers and Their Clients: A Balancing Act of Understanding and Managing Expectations
Law firms are rapidly gaining an understanding about how much of a competitive
advantage is achieved when they truly understand their clients' needs and align
their services with those needs. But this is often easier said then done. This
Web Audio Conference will be presented from a variety of perspectives -- a General
Counsel of a major corporation, a partner in leading regional law firm who manages
significant client relationships, and nationally known consultants from Hildebrandt
International who serve both constituents (law firms and law departments).
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CD: Research and Surveys: Marketing's Most Underutilized Tools
In our industry surveys and research are performed to address timely and relevant issues, trends and data meaningful to today's lawyers, marketers and industry professionals and to gather information on the best and brightest in the legal profession. While surveys attempt to capture current trends in business and attitudes and can be used to increase your business development knowledge, examine trends in the industry so you are two steps ahead of the game, research comes in many forms and is today's smartest way to gain competitive intelligence. Before the television ads, before the radio spots, before the magazine spreads, even before the colorful brochure, comes the research and surveys. Two key and often over looked components valuable to every marketing campaign.
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CD: High-Powered Recruiting
Recruiting is War. The competition for candidates is intense -- law students, lateral associates, partners with business -- it's brutal. But some savvy firms, large and small, are using aggressive marketing tools and tactics to double, even triple their hiring success. Computer games and giveaways, differentiation and direct mail, micro-sites and mailers -- the sky's the limit, and expert marketers are working in close partnership with Hiring Partners and Recruiting Directors.
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CD: What can client feedback do for you? Client Feedback Program Success Stories
>According to recent surveys, only 30% of law firms are currently engaged in
client feedback programs. This Web Audio Conference will provide real-life examples
of successful client feedback programs. Participants will learn specific strategies
from the perspectives of a marketing partner, marketing consultant, CEO of a
law related business, and full-time business developer for a major law firm.
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CD: What's It Worth to You? What Legal marketing professionals command for full-time salary.
This web audio conference gives marketers and lawyers a glimpse into what the
marketing professionals in the legal field command for full-time salary, bonuses
and other benefits. Focusing on the results of the highly anticipated LMA Compensation
Survey, this event will serve as a snapshot into the strategic position the
legal marketing professionals hold, or should hold, in firms.
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CD: PR and Advertising: Where do you spend your marketing dollars?
Marketing oriented public relations and advertising have the same objectives – to increase brand awareness and help pre-sell a product or message by achieving media exposure. Although both are effective in reaching trade and consumer audiences, there are significant differences in cost, control, and credibility. Our panel of experts will equip you with the information you need to understand the great benefits of both public relations and advertising.
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Conference CD: Revenue-Focused Leadership
Attention group leaders, marketing partners, department heads, managing partners and marketing professionals. If you are charged with leading the efforts of others to develop more business for your firm, this web audio conference event is for you.
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Conference CD: P.R. Professional Inside and Out
Topic areas of this Web Audio event include:
Advantages Of An Inside Person: Is It The Trend
Reporting Structure: Who’s Responsible…CMO, Marketing Director, Partner, or Firm Chair
Outside P.R. Firms: What They Have To Offer And How It’s Impossible To Duplicate
The Best of Both Worlds: A Blend Of Both
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Conference CD: Staffing a Law Firm Marketing Department
Topics covered include:
· conducting a needs assessment
· size of the department, job descriptions, roles and functions
· communicating with firm management, facilitating staff and when to outsource
· marketing departments that endure are built from the ground up
· being a hands on key marketing executive...the buck stops with you!
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Conference CD: Advanced Law Marketing Summer Session
This Marketing the Law Firm presentation includes:
• The View From The Top...the managing partner’s perspective on how to create a marketing and business development culture that resonates with everyone.
• The Communications Component Of Marketing And Business Development...getting the message conveyed with an eye toward expanding existing business and attracting new business.
• The "S" Word...sales in the world of law...what sales can deliver and what it cannot.
• The Marriage Of Marketing And Technology...how technology can really impact business development; it's not just about having a Web site.
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